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Writer's pictureFelicia Saraceno

5 Bougie Foods Baby Boomers Avoid



As the culinary landscape continues to evolve, so do the preferences of different generations. Baby boomers, born between 1946 and 1964, have distinct tastes shaped by their upbringing, experiences, and cultural influences. While some may enjoy experimenting with new cuisines and flavors, others tend to stick to familiar foods and avoid what they perceive as overly trendy or "bougie." Let's explore some of the bougie foods that baby boomers may steer clear of and the reasons behind their culinary choices.


  1. Avocado Toast: Despite its popularity among younger generations, avocado toast may not be a staple in the diets of many baby boomers. While some may enjoy avocado in salads or sandwiches, the idea of paying a premium for a simple toast topped with mashed avocado may seem unnecessary to them. Baby boomers may prefer more traditional breakfast options like eggs, bacon, and toast with butter or jam.

  2. Quinoa: Quinoa, hailed as a superfood for its nutritional benefits, may not appeal to all baby boomers. Some may find its texture and flavor unfamiliar and prefer sticking to traditional grains like rice or pasta. Additionally, quinoa's higher price point compared to other grains may deter baby boomers from incorporating it into their diets regularly.

  3. Kale: Kale's rise to superfood status in recent years has made it a staple ingredient in many trendy dishes, from salads to smoothies. However, baby boomers may be more accustomed to traditional leafy greens like spinach or lettuce and may find kale's bitter taste off-putting. While some may enjoy kale in moderation, others may opt for more familiar greens in their meals.

  4. Plant-Based Meat Alternatives: With the growing popularity of plant-based diets, plant-based meat alternatives like Beyond Meat and Impossible Foods have become increasingly common in grocery stores and restaurants. However, baby boomers who grew up with meat as a centerpiece of their meals may be hesitant to embrace these alternatives. Some may prefer sticking to traditional meat options like beef, chicken, or pork and view plant-based meats as unnecessary or inauthentic.

  5. Acai Bowls: Acai bowls, made with blended acai berries and topped with various fruits, granola, and nuts, have become a trendy breakfast or snack option in recent years. However, baby boomers may view them as overpriced and lacking in substance compared to more traditional breakfast foods. Some may prefer simpler breakfast options like oatmeal, cereal, or yogurt with fruit.


While culinary preferences vary widely among individuals, baby boomers' tastes are often shaped by a combination of nostalgia, familiarity, and practicality. Some may embrace new food trends and flavors, others may stick to what they know and love. Understanding these preferences can help food marketers and restaurateurs cater to the diverse tastes of different generations and ensure that everyone feels welcome at the table.

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